These days, most people prefer emailing over having a phone conversation as it keeps things on-record, and that makes it virtually impossible to do business without having an email address.
There are many email services available on the internet today – both free and paid. The thought of using a free email service might be appealing at first, but there are many reasons you should consider to invest in a professional email address (yourname@yourbusiness.com).
Let’s understand them one by one:
Creates a Professional Impression
As they say first impressions is the last impression. Email obviously is one of the most important and common forms of communication with your clients. A professional business email address instills a sense of trust in your customers as compared to a @gmail.com or @yahoo.com email address.
Hence a Professional email address boosts your company’s impression and showcases you as a serious player to your existing and potential customers.
Helps in Branding & Visibility
The more your organisation name is visible to others, the more visibility you get, be it virtually. A branded email with your company name is same as word-of-mouth marketing. If you do not use an email address with your company name, you lose another opportunity for branding your organisation’s name.
Instills Credibility & Trustworthiness
The most important keyword for a successful life and also in business is having a trustworthy image. When customers decide to spend their hard-earned money on your service or product, it means they have complete faith that they made the right decision by choosing you over the competition.
Communicating with them through your business’s domain name shows that you are serious, professional, well-established, legitimate. People are probably more willing to buy a vacuum cleaner by james@excellentvacuumcleaner.com than excellentvacuum2021@hotmail.com.
Fun fact: Mobile device users open more than half of their emails when they come from a corporate email address. – Campaign Monitor
Ownership & Flexibility
You do not have any ownership control on a free gmail, hotmail or yahoo, etc email address. If your free email address is suspended for any reason whatsoever, there is very little you can do about it because the email account never truly belonged to you.
Can you manage if your Gmail or Hotmail cancelled your account and you lost all your messages?
If, for whatever reason, your free email account service company is closed or cancelled, your customers will not be able to get in touch with you and your business cards and other promotional materials will be instantly become obsolete.
Avoid this dangerous situation by using an email addresses which is owned by your business and you have complete control of it as well as your communications.
You have the flexibility to add remove users, change password as and when you want.
Gives you Control
Having a custom business email address gives you complete control and helps you organise your processes. Through this process, you can easily create email addresses for new employees in your company and gives you the convenience of cancelling/monitoring the inactive ones, add forwarders, auto responders, etc
Get Organised with email ids by department
It is common for medium and large businesses to have email addresses department-wise, example – marketing@ excellentvacumcleaner.com or accounts@ excellentvacumcleaner.com, so existing and potential customers can raise concerns directly to the responsible person or department and have a streamlined operation.
Team members are recognized
Often, the Business owner (or the CEO) email addresses are the most recognisable contacts on the list. Yet, the CEO or simply the business owner cannot always be there to answer all the messages.
That is why getting your team members their own communication email address is highly recommended. Through a company email address your customers could easily recognize and identify that a particular person works for your business. And that helps in gaining more trust from them.
Professional email addresses are easy to use
You already understand that the benefits of using a professional email addresses are immense and it is very easy to set up customised email accounts when you purchase a domain. Email accounts can then be easily accessed and managed on the web using a web interface, using a third party email client like Thunderbird and Outlook, or on mobile devices, be it an iPhones or an Android.
Reduce the Chances of Being Flagged as Spam
Online Spammers/Scammers/Phisers are always on a lookout for security vulnerabilities, and as you know, they mostly use free email addresses to implement their plans.
That means online spam filters are much more aggressive when it comes to vetting emails sent from these free email accounts. It would mean lost business/opportunity to spend all the time writing emails, or newsletters only to have them land in Spam folder of the receiver.
A professional email address reduces the risk of this happening significantly., because they have a better reputation in the eyes of spam filters. Chances are you will see an increase in delivery rates and responses, when using a professional email address.
Data Privacy
When you use a free email service, such as those offered by Google, Yahoo and Microsoft, you must accept a user agreement that limits the confidentiality of your email data.
However, if you choose a professional email address with a trusted hosting company, they must guarantee full confidentiality and security for your professional emails.
Not only that, as an email domain admin/owner, you can monitor the email usage of your employees to check if any confidential company data is being leaked to your competitors and take actions accordingly, which isn’t possible if you are using a free email address.
Now, would you rather have all your email data on a server over which you have no control or on a server that ensures the security of your data?
Conclusion – You Stand Out from the Competition
Using a free email account for business looks amateur and not serious. But there will always be a few companies that do not understand this.
By using business owned domain email address, you can differentiate yourself from your less-savvy competitors. They may have found out ways to engage new business prospects to generate new business, but using a free email account will always undermine their credibility and will raise questions about how seriously they take their business.
For some people, seeing that generic free email address will make them move on to a different company – one like yours that has a professional image, complete with a domain email address.
Email addresses are not something any brand should compromise on. It’s not optional, it’s a necessity. Create a great first impression in front your customers and make your contact details memorable and professional, not embarrassing and unprofessional.
How to Get your own company’s Professional Email Address
It’s simple, and can be setup within an hour. Find a plan that suits your requirement & budget and you are good to go. Some available with Relicons India are as below:
- Google Workspace – Click here to know more
- Microsoft 365 – Click here to know more
- Professional email with 25GB/user storage – Click here to know more
- Business Email with 5GB/user storage – Click here to know more
And you are all set!
